This Privacy Policy (this “Privacy Policy”) of Craft & Common (“Company”, “we”, “us”, or “our”) describes how and when we collect, use, maintain, and share your personal information when you interact with our website, our mobile applications, our affiliated network of websites, our emails, our SMS messages, and any other interactive features we may provide (collectively, the “Services”).

When using any of our Services or by purchasing our products, you are consenting to the collection of Personal Information and use practices described in this Privacy Policy, as modified from time to time by us in our sole discretion. You consent to our collection, use, and disclosure of your information as described in this Privacy Policy. 

Any terms not defined herein shall have the meaning given to such term in the Terms and Conditions.

You can view the Terms and Conditions by clicking here.

If you have any questions or comments about this Privacy Policy, please contact us at


Purpose Of Information Collection And Use

We collect and use your information to provide, measure, and improve our Services over time. For example, we may use the Personal Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns). We may also share or disclose your information for purposes required or authorized by or under applicable law.


Information We Collect Automatically.

When you interact with the Services, certain information about your use of our Services is automatically collected. This information includes which video(s) you watch (if any), when did the video start, how long did you watch the video. This information may be used for our own marketing purposes as well. The Company does not share this information with any third party and is retained only as long as necessary for our own marketing purposes or as required by law.

In addition, we collect information about your mobile device, including the Operating System, type of mobile device, and mobile device ID. This information is used to identify the user for contests, discounts, prizes, and the like. This information is used only to identify the user for contests, discounts, and prizes as described above.  For example, the mobile device ID and user location (see location data collection below) can be used to identify a specific individual; the specific identified individual may receive a special video with information regarding a prize that individual will receive. The Company does not share this information with any third party and retains this information only as long as necessary to award the prize to the individual or as required by law.

In addition, we collect location data, such as global positioning system (GPS) location data. The location data is used to:

(1) determine user location to facilitate the selection of location-specific videos;
(2) determine user location for contests, discounts, prizes, as described above.

Location data for purpose (1) above is not stored and is retained only as long as necessary to identify the location-specific video. 

Location data for purpose (2) above is retained only as long as necessary to award the prize to the individual or as required by law.  The Company does not share location data with any third party.

Much of this information is collected through cookies, web beacons, and other tracking technologies, as well as through your web browser or device. The tracking technologies employed when you use our Services may be first-party or third-party.

Among the tracking technologies we use is Google Analytics.  Google Analytics help us analyze how users interact with and use the Services, compile reports on the Services’ activity, and provide other services related to our Services’ activity and usage.

Your browser or device may include “Do Not Track” functionality. At this time, the Company does not respond to browser “Do Not Track” signals. 


Information Sharing And Disclosure

The Company uses and shares your information in the following circumstances:

Law Enforcement, Government Agencies, Courts, and Related Parties. Notwithstanding anything to the contrary in this Privacy Policy, we may access, use, preserve, and disclose your information, including your Personal Information, if we believe in good faith that it is reasonably necessary to:

  • comply with a law, regulation, legal process, or governmental request;
  • protect the safety of any person including to prevent death or imminent bodily harm;
  • detect, prevent, and address fraud, security, or technical issues; or
  • protect the Company’s rights or property.



Retention Period For Information

We routinely destroy information that is no longer required for the purposes described herein, in accordance with applicable laws.


International Users

Our Services are based in the United States. If you are visiting from the European Union or other regions with laws governing data collection and use, please note that you are agreeing to the transfer of your information to the United States and processing globally. By providing your information, you expressly consent to any transfer and processing in accordance with this Privacy Policy while acknowledging that privacy laws in the United States may be different, and in some cases, less protective, than those in effect in your jurisdiction. 


Users In The European Union (EEA) And Switzerland

If you are a resident of the EEA or Switzerland, the following information applies.

Purposes of processing and legal basis for processing: As explained above, we process personal data in various ways depending upon your use of our Services.  We process personal data on the following legal bases:

(1) with your consent;

(2) as necessary to perform our agreement to provide Services;

(3) as necessary for our legitimate interests in providing the Services where those interests do not override your fundamental rights and freedom related to data privacy.

Right to lodge a complaint: Users that reside in the EEA or Switzerland have the right pursuant to the General Data Protection Regulation (GDPR) to lodge a complaint about our data collection and processing actions with the supervisory authority concerned. Contact details for data protection authorities are available here.

Transfers: Information we collect may be transferred to, and stored and processed in, the United States or any other country in which we or our affiliates or subcontractors maintain facilities. We will ensure that transfers of personal data to a third country or an international organization are subject to appropriate safeguards as described in Article 46 of the GDPR.

Individual Rights: If you are a resident of the EEA or Switzerland, you are entitled to the following rights.

Please note: In order to verify your identity, we may require you to provide us with personal data prior to accessing any records containing information about you.

The right to request data erasure. You have the right to have your data erased from our Services if the data is no longer necessary for the purpose for which it was collected, you withdraw consent and no other legal basis for processing exists, or you believe your fundamental rights to data privacy and protection outweigh our legitimate interest in continuing the processing.

The right to restrict or object to our processing. You have the right to restrict or object to our processing if we are processing your data based on legitimate interests or the performance of a task in the public interest as an exercise of official authority (including profiling); using your data for direct marketing (including profiling); or processing your data for purposes of scientific or historical research and statistics.



We use a combination of physical, technical, and administrative safeguards to protect the information we collect through the Services. Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us.

Electronic Communications. By using the Services or providing information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Services.  If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on the Services or sending a video message. You may have a legal right to receive this notice in writing. To receive free written notice of a security breach (or to withdraw your consent from receiving electronic notice), please notify us at


Trademark Rights

We and our affiliates, licensors and content providers are the owners of all the trademarks used on the website. Third parties are not allowed to use and apply any of the trademarks, logos and identifying marks without our express written consent.


Questions And Concerns

Please contact us (using the contact details above) if you have any concerns or complaints about the manner in which we have collected or handled your information. We will inquire into your complaint and respond to you within a reasonable period. 


Changes To This Privacy Policy

We may revise this Privacy Policy from time to time.  Changes to this Privacy Policy are effective as soon as they are posted to the Services or made available as an update to the app in the app store.  Your use of the Services signifies your acceptance of this Privacy Policy.  If you do not agree to the terms of this Privacy Policy, please do not use the Services.